'Blueprint' marks new path for custom publication

摘要

In Septlmber 2006, Compass Bank introduced Compass on Business, a custom publication stemming from a thought leadership program that Compass Bank started in 2002. The magaEtne was originally de signed to keep the bank's customers abreast of trends in corporate banking, in addition to providing international, national and local busi-ness information. But after Compass Bank was acquired by BBVA of Spain in September 2007-and its name changed to BBVA Compass-the custom publication started to explore a new direction.