The search stalwart continues to extend its scope with marketers big and small

摘要

Google is synonymous with search and for good reason. The company has almost perfected this ingenious marketing technique. And it has profitedrnhandsomely from it. In its most recent 10-Q filing, Google reported first-quarter revenue of $5.51 billion, 6% more than the same period last year.rnMarketers fromrnpeople running businesses out of their basements to the largest corporations in the world use Google search. The technique is especially effective for b-to-b marketers because search generates leads.