Nothing defeats the myth that it is boring to market to government like a year in which $787 billion in stimulus spending is slated to augment a $3.53 trillion federal budget and help pull the nation from economic malaise.rnFor one thing, the level of competitiveness is on the rise. Businesses traditionally flock to the stability of the government market in a weak economy, and this recession is no different, experts say.rnMoreover the tactics businesses rely on to engage the marketplace have changed.rn"We expect to see, in every segment, leaders that are going to lose their position because they haven't implemented aggressive makeovers of their marketing mix," said Gal Borenstein, founder and CEO of the Borenstein Group, a business-to-government integrated marketing communications firm. "We're also anticipating that companies you've never heard of will become market leaders. Very exciting times."
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