Rogers named Forbes' first chief brand officer

摘要

Bruce Rogers doesn't believe in 5-year plans. The man who in November became Forbes Media's first chief brand officer prefers to speak in terms of 90-day rollouts.rn"The world is going to change in five years," he said. "All you can do is create a framework in which you can react quickly to changes in the marketplace."rnIllustration of the need to adapt: The former VP-mar-keting once tasked with helping build Forbes.com into an independent force is now shepherding the Forbes Media brand through the reinte-gration of its Web and print properties.