Social media, ROI hot topics at Online Marketing Summit

摘要

How to use social media, measuring ROI and strategies for acquiring and retaining customers were some of the hot topics at the Online Marketing Summit in San Diego last week.rnMore than 400 online marketing executives gathered at the event to discuss in-depth strategies and tactics for marketing in a recession and effectively using online marketing programs to drive results.rnDuring a keynote presentation, Dan Morrison, CEO of Toolbox.comrn(formerly ITtoolbox.com), discussed strategies for monetizing online communities. Toolbox.com, which provides an online community for IT professionals, just launched two new communities for HR professionals and financial executives.