Recession hasn't slowed b-to-b agency M&A deals

摘要

Although the recession is slowing the pace of merger and acquisition activity in the overall ad agency business, deals are still getting done among b-to-b shops that are looking for specialized capabilities, geographic expansion and growth opportunities.rnMuch of this recent activity has occurred in Chicago. Last month, HSR Business to Business, Cincinnati, acquired b-to-b agency Fergus/Peters Group, Chicago; b-to-b agency Slack Barshinger, Chicago, acquired integrated agency Cole-man Partners, Chicago; and BIA Digital Partners, Chantilly, Va., in-rnvested $9 million in Manifest Digital, Chicago.