Granular data and direct mail pay off for event company

摘要

Management Roundtable produces educational events and resources for those involved in product and technology development. Events, which are created for VP- and executive director-level employees, run the gamut from small, hands-on workshops of 45 people to large conferences.rn"Most months we've got something going on, whether we're running something on our own or doing co-branded events," said Lisa Teuscher, director of marketing for the Waltham, Mass.-based company.