Making the move to digital

摘要

As the economy continues to worsen, printers report an uptick in calls from b-to-b publishers to talk about distributing one or more of their magazines solely as a digital product. The process is tempting for many publishers, though not a lot have taken the leap just yet.rnIDG's InfoWorld went all digital in April 2007. With that change came significant shifts in the magazine's workflow. Closes happened quicker, and editors got more involved in site metrics in order to understand what subjects were really resonating with readers, said Galen Gruman, the title's exec-rnutive editor of news and features.