Spending on b-to-b media will continue to decline this year, according to the "VSS Communications Industry Forecast 2004-2014," released last week by private-equity firm Veronis Suhler Stevenson. The report indicated that overall spending on b-to-b media will drop to $24.36 billion this year, a decline of 3.6% compared with last year. The trade show sector is expected to drop 3% to $12.36 billion and the b-to-b magazine sector to decline 11.2% to $7.22 billion. But spending on b-to-b e-media will jump 8.7% this year to $4.78 billion, the report predicted. VSS said b-to-b media between this year and 2014 will see a compound annual growth rate of 3.5%.
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