Reprint services diversify

摘要

The same digital shift that is driving the evolution of publishing as a whole is also remaking the reprints business. Corporate marketers interested in maximizing the impact of good press may still be buying traditional plaques and stacks of paper reprints, but they are also requesting cus-tom electronic files to fuel email and social media campaigns, strengthen their own Web offerings and otherwise amplify their asso-ciation with reputable media brands.