SourceMedia, which publishes American Banker and other financial brands, is a very different company than it was just a couple of years ago. In 2009, with the economy shaky and the media business changing fast, we began an aggressive program aimed at transforming our business. On the upside, we had an opportunity to capitalize on the financial industry's turmoil. As an information provider to financial services professionals, we were able to seize the moment to reinforce our value proposition-for subscribers, event attendees, marketing services clients-as their source of clarity and insight amid chaos.
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