Fact: Over the last decade, b-to-b media company production departments have had to do business with fewer people. Fact: Although production departments have grown smaller, more responsibility has been heaped upon them as digital outlets have proliferated. In light of these facts, production executives have searched for ways to become more efficient financially while making the best use of their reduced manpower. One way they have boosted efficiency is through the use of digital ad portals in an effort to automate the processing of advertisements.
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