Top 50 b-to-b advertisers boosted spending 7.5% in 2010

摘要

As the economy began to bounce back last year, the top 50 b-to-b advertisers spent an estimated S3.74 billion on b-to-b ads, up 7.5% from $3.48 billion in 2009, according to an analysis of ad spending data from Kantar Media.The figures include estimated b-to-b ad spending in business magazines, consumer magazines, newspapers, online, outdoor, radio and TV.