HOW F5 NETWORKS USED TELEMARKETING TO BOOST E-MAIL SUCCESS

摘要

Objective: F5 Networks wanted to promote its re-covery guides designed to edu-cate prospects about the compa-ny's traffic redirection and disas-ter recovery products. Strategy: The company intro-duced an e-mail campaign that asked prospects to download the guides and followed up with a guided voicemail. Results: Using Boxpilot lifted the response rate 2%.