Laurie Tucker

摘要

Laurie Tucker thk year is squarely focused on integrating FedEx Corp.'s advertising and marketing efforts across every channel possible. The company has, of course, launched integrated marketing efforts previously; but, she said, it is taking the concept to a new level. "If it was available as a channel, we did our very best to integrate it," she said. For example, part of the company's "Solutions That Matter" campaign promoted its golf club shipping box and service via TV spots that ran during the FedEx Cup (the PGA Tour's seasonlong points competition) and also used print ads, social media and a popular mobile app.