Jonathan Becher

摘要

Jonathan Becher, who has served as CMO of software company SAP for the past 18 months, is applying the company's tagline, "Run like never before," to his own marketing organization. "I want to run marketing as a business," said Becher, who was previously exec VP-marketing at SAP "Sometimes marketing is viewed more as a service line of business, but we can now understand the ROI on everything we do," he said, adding that he has created his own CMO Dashboard using SAP software, which he proudly ishares with other CMOs.