Arjowiggins Graphic

摘要

Agency: BBC Creativity, Kontich, Belgium Campaign: "Make the Switch" Launch date: January 2012 Creative credits: Managing partner Jordan Audenaert; account specialist: Rene Marien; copywriter Tom Melis; art director; Stephanie Fraikin; interactive art director Kristophe Swaans Why we liked it: Marketing in the digital era (much like life in the digital era) can be dizzyingly fast and complicated. Amid the chaos, recycled papermaker Arjowiggins Graphic makes a simple, straightforward case for switching to its paper.