Tom Haas

摘要

Tom Haas, a 20-year veteran at manufacturing company Siemens Corp. and CMO for the past 10 years, this year continued the evolution of the "Siemens Answers" campaign arid focused on what he calls "agile marketing." 'Answers" debuted in 2007 and shows Siemens providing global solutions in energy, healthcare and infrastructure. The campaign was created by Ogilvy & Mather, New York, and launched with an initial budget of $145 million.