It has long been a rule of thumb that a customer who has a good experience with a brand will tell seven people. But now, through the magic of Facebook, Linkedln and Twitter, a customer can tell a positive brand story to hundreds, thousands or even millions of people with just a few keystrokes. CDW, Parallels Holdings and other b-to-b marketers are taking advantage of this opportunity by empowering their most satisfied customers to post to Facebook and other social media.
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