All marketers are guilty of neglecting their data at some point. We understand that numbers are important, but our competing creative side is bored with the monotony of data entry and updates. With the real-time flow of information, the data world demands constant updating-if you don't keep up, your business data will quickly go bad. When your information is out of date, your messages aren't hitting your target audiences. Leads slow down, and so does your company's growth.While the flow of real-time information has increased, what hasn't changed is that marketers still need to have control over their data in order to fill the funnel with prospects. Get a grip on your data with these three steps and reap the benefits of a full funnel:1) Zero in on what matters. With the data buffet available to marketers today, it's easy to become a glutton.
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