McAfee's Baldwin breaks through 'fuzz' of messaging

摘要

Since November, Penny Baldwin has been CMO-exec VP of the security division of McAfee Inc., a global computer security software company headquartered in Santa Clara, Calif. She arrived at McAfee after spending three years at Yahoo Inc., where she served as senior VP-global integrated marketing and brand management, and also had a short stint as interim CMO.BtoB: Your final year at Yahoo was tumultuous, marked by significant executive turnover. What takeaways did you bring from Yahoo to McAfee?