MEDIAVEST WON'T COUNT DIGITAL MAG EDITIONS

摘要

Mediavest, the powerful ad buyer with clients including Coca-Cola, has told at least eight publishers it will no longer count iPad and other tablet circulation toward their magazines' main circulation guarantees. The move could undercut the amount of money publishers get for ad pages, which remain their most important revenue source, even in decline. Publishers were skeptical about the motivation, with several executives calling it a media-agency tactic to fetch lower rates for their clients. But media buyers have been asking to buy print and digital-edition circulation separately for some time.