NEWEST ENTRANT IN TABLET WARS: AARP (YES, AARP)

摘要

AARP wants to go toe-to-toe with Apple and Samsung. After being snubbed by mainstream tablet makers (AARP wouldn't say which) "not interested" in its aged 50-and-older core demographic, the nonprofit decided to tackle the void it sees in the market. So the organization partnered with Intel for technology advice and Walmart for retail distribution and developed the RealPad, a tablet designed with its baby boomer and older audience in mind. Today, AARP begins an aggressive marketing effort for the custom tablet, using national TV, print, digital and in-stores. The TV ads will run through December on network TV shows including NFL games, cable channels including USA, TNT and ESPN, and in syndication. Print ads will run in People magazine and The Washington Post.