WHY THAT TARGET AD IS ON WALMART'S WEBSITE

Alex Kantrowitz

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WHY THAT TARGET AD IS ON WALMART'S WEBSITE

机译：为什么目标广告位于WALMART的网站上

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It sits at the heart of a scheme that uses browser extensions to forcefully "inject" ads onto the websites of some of the biggest advertisers in the world, including Walmart, Home Depot, Macy's, Dell and Samsung. The ads are sold by third parties without the website owners' permission.

机译：它是使用浏览器扩展程序将广告强制“注入”到世界上一些最大的广告商网站上的方案的核心，这些广告商包括沃尔玛，家得宝，梅西百货，戴尔和三星。广告未经网站所有者许可由第三方出售。

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《B to B》 |2014年第12期|14-14|共1页
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Alex Kantrowitz;
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1. Predicting Website Audience Demographics for Web Advertising Targeting Using Multi-Website Clickstream Data [J] . Koen W. De Bock, Dirk Van den Poel Fundamenta Informaticae . 2010,第1期

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2. Walmart and Target in Canada [J] . The manufacturing confectioner . 2012,第5期

机译：沃尔玛和加拿大的Target
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5. Websites and advocacy campaigns: Decision-making, implementation, and audience in an environmental advocacy group's use of Websites as part of its communication campaigns. [D] . Sehmel, Heather Anne. 2002

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6. A Review and Comparative Analysis of Information Targeted to the General Public on the Websites of Breast Screening Programs in Canada [O] . Anne J. Kearney, Julie Polisena, Andra Morrison 2017

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WHY THAT TARGET AD IS ON WALMART'S WEBSITE

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