SHAZAM DEVISES AD-RETARGETING PROGRAM WITH FACEBOOK, MAKES ITS APP STICKIER

摘要

The big game marked a big advertising play not just for Doritos, Budweiser and the like but also for Shazam. People using the smartphone app to "tag" the game's broadcast this year were to be shown a new Twitter-like timeline. The live content feed documented the game-from tweets to photos to ads-and was designed to keep people using Shazam for the duration. Shazam has also created an ad-retargeting program that plugs into Facebook. "If you [Shazamed] a Jaguar ad during the Super Bowl, we can allow Jaguar to remarket to you," in the weeks after the game, said Shazam Chief Revenue Officer Kevin McGurn. Those ads could ask people to take a test drive or solicit sign-ups for email newsletters.