NEW PATH LEADS TO MARKETING SUITE: DEGREE IN ENGINEERING

摘要

As an icebreaker at a dinner of 15 marketing executives in San Francisco last fall, each attendee offered a personal tidbit no one at the table knew. One of the first to go revealed a career that began not in marketing but engineering. While marketers and engineers have traditionally had trouble understanding each other, this person, as it turns out, was not alone. Half of those in attendance admitted to being trained engineers. "We were all initially surprised to learn that so many of us had engineering backgrounds," said Salesforce CMO Lynn Vojvodich, who hosted the dinner and was among those who spent time as an engineer. "But as we started talking more about it, it made sense. Many of the skills we learned as engineers translated well into marketing."