800Razors.com takes on Dollar Shave

摘要

The e-commerce business spawned by Dollar Shave Club is now facing competition of its own: 800Razors.com, which thinks it can nick the company that in one year went from scruffy viral-video marketer to an estimated $10 million brand advertising on ESPN's Rose Bowl. Upstart 800Razors says it has an exclusive e-commerce deal for razors from Energizer Holdings, owner of Schick, and projects it can capture over the next decade 10% of a blade-and-cartridge market that exceeds $1.8 billion in annual offline sales, according to Nielsen data from Deutsche Bank. The 800Razors challenge is part of a growing chorus of e-commerce razor rivals, such as Harry's, which recently launched its own viral-video ad from Droga5.