JetBlue: slower growth and new revenue strategies

摘要

JetBlue Airways, the largest of the new-generation US LCCs, is in the middle of a financial turnaround, thanks to two years of restructuring and strategy refinements. The New York City-based airline has retained its superior product and low cost structure, but in other ways it looks very different: a new leadership team, more sophisticated revenue management, a disciplined growth strategy, new types of markets and a focus on high-yield passengers and international alliances. Will this new type of hybrid LCC/traditional model work for JetBlue?