in the late 90s FedEx brieflybranded itself as the “OfficialAirline of the Internet”.It seemed plausible — transaconswould be increasingly be conductedonline and, for example, Amazon, thenew electronic bookstore might carveout a small niche for itself in thepublishing market, while FedEx wasperfectly posioned to provide rapidphysical transport for goods orderedthrough websites.
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