Big money buys in to signage

摘要

Digital media networks, screen media, out of home television, captive audience networks. Call it what you will, the digital signage business has been one of the fastest-growing a-v sectors for the past few years, and it's only just getting going. In the first of a series of monthly columns covering the market, industry consultant Alan Joy looks at where we have been, and where the market is going. What's the future for the digital signage industry? There are plenty of people out there who want to know that answer. Its nearly five years since the great and the good famously gathered in Hammersmith, at a POPAI-inspired event, to listen and discuss what this new industry had to offer.