When it comes to displays for business, Sony is focusing on creating the best solution for its business customers. All the way from product conception and engineering right through to final development, products for business are being designed on their own. Simply put, Sony isn't presuming its consumer applications are the right thing for businesses. Rather it's focusing on developing displays designed specifically for business in a different division and using a different manufacturing process to its consumer offerings. 'We're actually changing the way we look and think about the professional market, right from product conception,' states Chris Hirst, product marketing manager, Projection and Commercial Display, Sony UK. 'What we've got in our portfolio is designed from the ground up to meet the needs of the corporate environment.'
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