Wella launch puts beauty first

摘要

Beautiful hair needs an expert', says Wella's slogan, and expert it got for its annual show, held at Pavilhao Atlantico in Lisbon at the end of 2008. Jack Morton Worldwide, the experiential marketing agency, was appointed producer of the Wella Professionals International Trend Vision Award event.rnThe event launched Wella's Trend Vision 09 products by keying into emerging style trends from around the globe and putting the latest fashion inspirations on stage.rnAttendees not only enjoyed a spectacular show, they also had the chance to explore the trends further in workshops with top stylists and in an immersive lifestyle experience, which showed the trends origins in music and fashion.