The growing use of location-based services by smart phone owners will enable retailers and other users of digital signage to know when customers are near or even in their venue, and potentially interact with those customers through their digital signage network. The summer 2011 release of software-as-a-service-based digital signage platform signagelive will enable its users to be amongst the first wave able to tap into this powerful new capability. Using signagelive 'app'-style widget add-ons for location-based services such as Foursquare or Twitter, signagelive users will have a mechanism to develop a range of innovative customer interactions through their signage network, such as increased footfall by attracting passing customers into their store.
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