Peter Lloyd's Market Survey on page 11 suggests suppliers need to work harder to convince buyers they should part with their pennies.rnAV's recent online survey asked which factors were most likely to become barriers to growth in the digital signage market over the next two years. "Reluctance to commit to capital expenditure" and "lack of perceived return on investment" came, unsurprisingly, top of the list, with 70 per cent of respondents saying that capex was a "major" or "significant" barrier. Sixty three per cent of respondents said the same for ROI.
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