How to Sell Your Products and Services at Trade or Consumer Shows

摘要

My wife, Susan, likes to go to craft fairs and she often drags me along with her, especially during the holidays. Even though it's not my thing, I do find certain aspects of it interesting. Being in the advertising business I take particular note of who is making sales at these things and who is not, and I try to figure out why. It's interesting to see one vendor making sales handover-fist while the seller right next to him isn't selling a thing.