In 1959, Volkswagen introduced a product that would change the way Americans think about their cars. Carl Hahn, the president of Volkswagen, asked his ad agency to promote a car that was small, ugly and cheap. And to make it more challenging, it was a foreign car that Hider had a hand in creating! How could they convince the American public to fall in love with this litde car when most vehicles were built for oversized luxury in Detroit?
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