Innovation and Utility: Not Strange Bedfellows, But the Same Fellow

摘要

Something Really New is something really new, inasmuch as it is a book that, as its subtitle promises, includes "three simple steps" that can be used to create products. "Innovative products." Denis J. Hauptly does come forth with a straightforward approach for product development. And he is big on innovative products. As in noting, "Innovation drives top-line growth, and it delivers bottom-line growth, as well, if done effectively" and "Innovation energizes as business" and "Innovation matters because people buy two things: commodities and innovations. For the former, they pay the lowest price they can find, and for the latter, they pay a premium. Which type of business do you want to be in?" While many people would undoubtedly say that they'd prefer being in the business that develops innovative products, it seems as though all too many pay more attention to just getting by, which results in the creation of commodities and the consequent drive to cut costs by any means necessary, which leads to more commodity type products, until, of course, they've commoditized themselves out of business.