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Let the good times roll with online tyre purchasing

机译:在线购买轮胎让美好时光滚滚

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摘要

It's far easier and more cost-effective to retain customers than to attract new ones, which is why aftersales is such a key focus in the motor retail sector, both in the dealership and online. Almost every car owner will at some point need to purchase tyres, both to keep on the right side of the law and to maintain the efficient and safe running of the car. There are approximately 3,000 specialist tyre outlets in the UK. In addition, about 20,000 garages and other outlets sell new tyres as part of a wider service offering. The tyre specialist sector employs about 16,000 people and total UK retail sales of replacement tyres amount to about £3.2 billion per year.
机译:留住客户比吸引新客户要容易得多,并且更具成本效益,这就是为什么售后成为汽车零售领域(经销商和在线)如此关注的原因。几乎每个车主在某个时候都需要购买轮胎,既要维护法律的正确性,又要保持汽车的高效和安全运行。在英国大约有3,000个专业轮胎网点。此外,作为更广泛的服务范围的一部分,大约20,000个车库和其他商店出售新轮胎。轮胎专业领域拥有约16,000名员工,每年英国更换轮胎的零售总额约为32亿英镑。

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  • 来源
    《Automotive Management》 |2015年第decaajana期|a1-a1|共1页
  • 作者

    Tim Smith;

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