Picking up: As customers race to the phone, make sure your number is the one they ring

摘要

According to data collected from millions of calls across almost 1,000 dealerships, the easing of lockdown in May saw a 536% increase compared with the lowest week in April. What looked like an eager spike has, in fact, been maintained over the following few months as customers have continued to book long-awaited test-drives and services (see graph below). How well can you handle 'hills'? The resurgence in calls to dealerships has been a steep rise. Here are three fast tips to make the most of the upturn.