FORD PUMA: STEPS INTO COMPACT SUV SECTOR WITH BIG BOOTS

摘要

"Unlike most cars that slope downtothefront, wewanted a design that rose at the front end, appeared poised, head-up, ready to go...", Ford of Europe design director, Amko Leenarts, told a press conference at the launch of the new Puma. Even though its EcoSport enjoyed its best-everyear of sales in 2019(up 10.5% at 25,451), the Ford range has been short of a more characterful, dynamic rival to the Nissan Juke and Volkswagen T-Roc. The arrival of the Puma, therefore, had to herald something newand innovative. Name aside, Ford's new creation has to attract customers from the now established C-segment SUV crowd.