Dr Hans Rathgeber

摘要

What is your main focus right now?rnBMW's sales volumes are relatively small, and consumers are looking at prices more closely than ever, so we have to look at how to make cars very efficiently. That's one part. The other is how to bring the right feeling to our vehicles at a time when society is changing. I've done a lot of testing with customers and there are significant changes in how people drive. The fastest BMW drivers on the autobahn at the moment are in 320 diesels. They think that the car is so efficient that it doesn't matter how fast they go.