Bmw 6 Series Convertible

摘要

When your target customers can afford more than €83,000 on what might be their second or third vehicle you can assume that their expectations are already pretty high. When your product is a luxury 2+2 convertible the challenge is that little bit greater: with the roof up it must be as quiet as a sedan; roof down you must have room in the trunk for two sets of clubs because many of your customers play golf. Benchmarks for the second generation BMW 6 Series involved a number of vehicles but project director Frank Ochmann stresses that only certain attributes or features of each were of interest - targets weren't set from any one model since none is considered a direct rival. "We looked at the Jaguar XK, Maserati Grancabrio, Mercedes SL and the Porsche 911 but they're not direct competitors," he says. "Each has its own strengths. We compare aspects, but not the whole concept - we have to go our way."