How Audi leads the competition

摘要

Purists wanted a replacement for the original Quattro, but when Audi launched the TT in 1998 it entered a more lucrative coupe segment, Developed from an existing platform, it provided an aspirational model that realised higher volumes while maintaining high margins. Its replacement was one of the first high-volume vehicles with a mixed-material body, Using aluminium for everything forward of the B-pillars cut weight but was expensive. The latest TT is steel and aluminium too, but the metals have been combined intelligently to save on weight and cost.