Fits best - the Jeanswest story

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Fits best - the Jeanswest story

机译：最合适-真维斯故事

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Jeanswest Australia Director Wilkin Fon is a wealth of information about doing business in today's global environment. In only fifteen years, and with little prior experience in retail, he has doubled the number of Jeanswest stores in Australia and New Zealand. The branding strategies the company is now following are the result of a detailed knowledge of the dynamics of international distribution, manufacturing and retail business. ATF spoke with Mr Fon to find out more about the Jeanswest story.

机译：真维斯澳大利亚公司董事威尔金·冯（Wilkin Fon）提供了大量有关在当今全球环境中开展业务的信息。在仅仅十五年的时间里，他几乎没有零售方面的经验，他使真维斯在澳大利亚和新西兰的商店数量翻了一番。公司现在遵循的品牌战略是对国际分销，制造和零售业务动态的详细了解的结果。 ATF与Fon先生进行了交谈，以了解有关真维斯故事的更多信息。

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《Australasian Textiles & Fashion》 |2006年第3期|p.9-12|共4页
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正文语种 eng
中图分类纺织工业、染整工业;
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Fits best - the Jeanswest story

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