Philips lights up the flat-screen market & more

摘要

Philips reaffirmed its commitment to its North American consumer electronics strategy during its annual line show, held June 8th in New York City. According to the company, the strategy, which includes building relationships with retailers (Best Buy, Good Guys, Tweeter and Electronics Expo, to name a few) and forging mutually beneficial alliances and partnerships (most recently, with Yahoo, for an advertising campaign supporting its Streamium products), will also include a new promotional campaign that will primarily focus on its new Ambilight FlatTVs and GoGear products.