Shima Seiki launches two brands in the US and Japan

摘要

Shima Seiki's subsidiary in the US, Shima Seiki U.S.A. Inc., has launched its "KOTOBA" brand with an inaugural Spring 2013 collection recently while in Japan, it has launched another brand called "SAMAND'OR" which produced by its new subsidiary Shima Co. Ltd. KOTOBA is a collective brand of knitwear intended to focus consumer attention on the benefits of Shima Seiki's WHOLEGARMENT knitting technology, promoting not only the brand but the technology as well. Due to the lack of seams, KOTOBA fashion is knitted as a whole, producing minimal waste during the production process.