ABA Endorses Gremln Social Media and Compliance Platform

摘要

As social media continues to present banks with new challenges and opportunities, ABA recently announced its endorsement of Gremln-a social media marketing, monitoring and compliance platform designed specifically for the financial industry. "We identified a great need for support regarding banks' social media initiatives -particularly monitoring and compliance," says Bryan Luke, chairman of ABA's Endorsed Solutions Banker Advisory Council and president and COO at Hawaii National Bank in Honolulu. "After researching industry leaders, ABA selected Gremln, who has proven expertise in social media management for banking and financial services."