An Investigation into the Procedures Involved in Creating the Hampyeong Butterfly Festival as an Ecotourism Resource, Successful Factors, and Evaluation

摘要

The purpose of this study is to evaluate the factors that made the Hampyeong Butterfly Festival a success and to identify its impacts on the host community. Hitherto, most studies have focused on a festival's economic impact or the level of visitor satisfaction, which was mainly regarded as the overall satisfaction of festival participants. However, this study examines the festival's operational procedures to clarify the successful factors. In addition, this study indicates some problems the festival has experienced, as well as offering solutions through assessing the economic, socio-cultural and environmental impacts.