Hybrid Broadcast Broadband TV: Can it Save the Broadcasters?

摘要

The growth of the Internet creates opportunities for introducing new services. Broadcasters should use this opportunity to be able to keep their viewers. HbbTV helps broadcasters to integrate services on broadband with Broadcast content. HbbTV brings many benefits for broadcasters but there are some factors that should be given priority consideration by broadcasters, to be successful in its implementation. This article explains these factors in detail.