Crisis, Credibility and Corporate History: Proceedings of the Symposium of the International Council on Archives, Section on Business and Labour Archives, 14-16 April 2013, Basel

摘要

The objective of this symposium as described in its announcement was to 'tackl[e] the archive's conflict between scientific history and marketing' and further, as stated in the conference programme, 'Our conference will focus on corporate history, more specifically the conflict in between writing scientific history and the demands of modern history marketing.'